Food Engineering: Why Cultivated Meat’s Route to the Mainstream Will Be Through Brand Partnerships

“By investing in the cultivated meat space, established brands are sending a signal to the market that it is a viable and growing industry.

The hype and excitement around cultivated meat is huge, and with good reason. With Eat Just and Upside Foods introducing cultivated meat to consumers in Singapore and the U.S., the industry has taken its first tentative steps toward establishing itself as an environmentally friendly alternative to meat that doesn’t compromise on taste. In doing so, it could revolutionize the way the world produces and consumes meat for the better.

Not only that, the economic potential of the industry is huge. According to a report on cultivated meat published by McKinsey & Company, the global management consulting firm, the global industry could be worth $25 billion by 2030.”

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