Good taste is only human.
Says who?
Some of the most particular diners never book a table. Our precision-cultivated Wagyu puts something remarkable on premium pet food menus.
We Love Our Pets
They make a house a home.
So, we make their dinner exceptional.
Care comes naturally.
Our care begins with the cattle our cells come from, raised without slaughter for our cultivation process. It extends to the pets our Wagyu goes on to nourish. From one animal to another, care runs through everything we do.
Nutrition with more bite.
A lean protein profile, valuable amino acids and rich Wagyu flavour. Our cultivated beef gives pet food makers plenty to consider – and their four-legged customers something rather more interesting for dinner.
Same Wagyu. Same principles.
Our Wagyu is held to the same ingredient specification whether it’s destined for fine dining or premium pet food. The guest list changes. Our standards don’t.
The Pet Nutrition Opportunity
The same care.
Just a different bowl.
Pet owners who read their own food labels are reading their pets’ labels, too. They want to know where ingredients come from, what nourishment they offer and whether dinner will meet with approval.
Our cultivated Wagyu gives premium pet food brands a compelling answer. A lean, nutrient-rich ingredient with distinctive flavour and traceable British origins. Something to distinguish the recipe, and a story worth telling on the pack.
~10:1
Protein-to-fat ratio
High
In vitamin B12, iron and choline
50 kcal
Per 100g
100%
UK origin, with provenance traceable
Our Wagyu compares favorably with beef and chicken
A closer look at digestibility.
Independently validated laboratory tests show high in-vitro digestibility for our cultivated Wagyu, compared with the conventional beef and chicken samples tested.
- IngredientIn-vitro digestibility
- Ivy Farm Cultivated Wagyu98%
- Conventional Beef91%
- Conventional Chicken72%
Gentler on gut. Extra care.
New possibilities to improve formulations for older animals or vet nutrition
- IngredientConcentration (mM)
- Ivy Farm cultivated Wagyu44.9 mM
- Conventional beef20.5 mM
- Conventional chicken23.8 mM
Better absorption. More nutritious per serving.
- IngredientAbsorption Rate (%)
- Ivy Farm cultivated Wagyu7.6%
- Conventional beef4.5%
- Conventional chicken6.9%
Full nutritional and digestibility analysis is available to pet food formulators on request.
Why Pet Food Innovators Choose Us
Amino acids, carefully considered.
Our Wagyu’s amino acid profile gives formulators a valuable foundation for developing balanced pet foods. Detailed nutritional analysis helps you build the right recipe for the animals you’re feeding.
For discerning appetites
Rich Wagyu flavour gives premium recipes a distinctive appeal. After all, the diner has the final say – even when they can’t put it into words.
Iron with substance.
Our Wagyu provides bioavailable iron, a nutrient involved in oxygen transport and energy metabolism. A valuable part of the nutritional picture for pet food formulators.
A lean source of protein.
With a protein-to-fat ratio of approximately 10:1, our cultivated Wagyu offers protein in a lean format. Useful scope for recipes where fat and calorie content need careful consideration.
Digestibility, put to the test
Our cultivated Wagyu achieved 98.0% digestibility in Independent in-vitro analysis, above the conventional beef and chicken samples tested.
Provenance worth putting on the pack
Cultivated in the UK, with origins traceable to F1-certified Wagyu. A clear ingredient story, right back to the herd.
It’s official.
We have UK regulatory approval to be served as part of pet foods and pet treats. And we are open for business – with able and ready commercial production.
Wagyu fine dining gets
a four-legged following.
Dog treats
For very good dogs. And very good recipes.
Rich Wagyu flavour in a lean ingredient, giving treat makers a distinctive starting point for rewards worth sitting for.
Veterinary and specialist nutrition
For recipes with a particular purpose.
Our cultivated Wagyu offers a premium protein ingredient for specialist formulation.
Detailed nutritional data helps your team assess its suitability for specific dietary applications.
Fresh food
A fresh approach to dinner.
Real beef with rich savoury flavour, generous protein per calorie and valuable iron. An ingredient with substance for carefully composed fresh meals.
Meal toppers
The finishing touch has pedigree.
Give everyday meals a Wagyu flourish. Our cultivated beef ingredient adds distinctive flavour and nutritional value to toppers designed to make the whole bowl more appealing.
Wet food
Rich flavour. Thoughtfully formulated.
Our cultivated Wagyu offers a distinctive beef ingredient for wet recipes, including those developed around a single animal-protein source.
Dry food
Good taste takes many forms.
Bring Wagyu flavour, protein and valuable micronutrients as part of premium dry recipes, with nutritional data to support your formulation.
“Fold Hill Foods is working with Ivy Farm to bring new and differentiated innovation to its brand and retail partners. By combining Fold Hill’s pet food expertise with Ivy Farm’s pioneering cultivated Wagyu, Fold Hill can offer its partners access to distinctive new product concepts, helping them respond to evolving consumer needs and bring genuine innovation to the pet food category.”
Ben Mankertz
Managing Director, Fold Hill Pet Co.
www.foldhill.co.ukThe No-Harm Principle
Our care extends
beyond the bowl.
Loving animals shapes how we make our beef, as well as who we make it for. Animal welfare is at the heart of everything we do.
Starting with a small sample of cells, we grow our Wagyu with minimal intervention in the lives of the animals it comes from. Our approach allows us to increase production while keeping their welfare central to the process.
Care for the animals we feed. Care for the animals we save.
Both belong in the same story.
Pet Nutrition FAQ